The website also needs "annual inspection" like a car. Of course, the maintenance frequency of the website is higher. The website administrator can maintain the website by updating the CMS, security or plug-ins. The same applies to SEO.
A good SEO strategy requires constant analysis and review to stay on track.
To get the most success from search engine traffic, a complete campaign is the best option, where an individual or team can invest the right amount of time to get results.
An SEO audit is slightly different from a general audit. Auditing is a word associated with layoffs or taxmen knocking on doors. This word has nothing to do with happiness.
But don't worry, they are very helpful. So where does the SEO ecosystem fit in and how do you know if your site needs one?
What does an SEO audit involve?
Let's continue with the car analogy. Not all cars are the same.
The basic principles are probably Latest Mailing Database the same: cylinder, combustion engine, suspension, gears, wheels. But a Lamborghini is not the same as a Skoda.
Again, not all SEO companies are the same, and SEO audits vary widely in complexity and depth. Therefore, depending on the audit content, the results will vary. However, let's assume that SEO auditors look at the following:
Overall Keyword Strategy
website user traffic
The purpose? To get an overview of the health of your website in terms of SEO, you should also get a ton of actionable points that both you and the company should implement based on the strategy.
If you don’t already have an SEO strategy, then an SEO audit can serve as the first point in developing an SEO strategy. If you already have an SEO strategy, a second valuable opinion may be the key question to mark your existing strategy. Let's see how an SEO auditor can benefit your business.
You have a website from scratch
, but you don't feel like you're getting a lot of traffic or conversions through search engines. You haven't necessarily worked in SEO in the past, but you definitely want to bring more potential through SEO.
awesome! An SEO audit is a good starting point to provide you with an initial strategy implementation.
It's worth noting that the first week of an SEO campaign will cover a lot of SEO audits, so you don't necessarily fail. The audit should cover the main points of the SEO strategy, either implementing it yourself or continuing to work with the agency.
Why is this a good choice? Because it means you can try the water. Unfortunately, the field of SEO has been marred by black hat practitioners, making paying clients especially those with limited knowledge, or those who have been harmed before, to be somewhat cautious about choosing an agency.
An SEO audit should allow them to review the quality of the agency's work and decide whether its working relationship is worth continuing. In some cases, implementing comprehensive website SEO may improve rankings and therefore serve as a touchstone or a lower budget alternative.
That's not to say an audit will yield the same results as a full ad campaign. Rather, it should (if properly done and implemented) show value.
Second Opinion: Internal and Agency
At Yellowball we like to use the metaphor of blackface. Taking a step back and taking a deep breath can be a difficult task when you're in a bad mood and your face is gloomy. We can also see these on very good websites. Customers see the same website every day and every month, and inevitably get bored with its design, whether or not the new business they want to attract attention is great.
On the other hand, there are things you can get involved with (like an SEO campaign) that are hard to check. Confirmation bias can creep into analytical reviews, you’re already invested in campaigns, so data-driven decisions can turn into more emotional ones.
Auditing offers a whole new set of perspectives. Can bring new ideas or slightly tweaked strategies, can refresh activities, and provide more results. Depending on whether the SEO strategy is being executed by an internal team or an external agency, there are several ways to do it:
Internal team audits
understand the eternal battle between the company and internal teams inside and outside the industry, relatively newer SEO knowledge and technology agencies. Audits can improve internal teams or update ageing strategies.
External agency audit
monthly maintainers put pressure on agency teams to complete the content of the proposal. Campaigns often roll over the original proposal length without pausing for a breather. Auditors provide agencies with time to review the success or failure of campaigns, original strategies and make changes.
Depending on how long the campaign has been running, this review can provide valuable insights and corrections to achieve greater results along the way.
Whether the SEO activity is run in-house or outsourced to an agency, it's worth considering an audit as a sort of intermission. Like for a period of time, you can make substitutions, change formations, and then go into the second half and win the game... I use so many metaphors here hope you don't mind.
Second opinion: audit can solve key problems
Let's look at the situation where the development is not smooth. Put down your tinted glasses on auditing. This is not the simplest situation, but one that requires action and is sure to happen:
you are a business doing SEO activities in-house or with an agency. Other than the fact that it doesn't work, everything is fine. How can an audit help you in this situation?