Plum wine has been a common drink in Japanese households since the Edo period more than 300 years ago. The "plum wine" that older people remembered was the big glass urn in the corner of the kitchen that Grandma or Mom brewed at home. plum wine 2 Photo Credit: gadget life And "CHOYA", the No. 1 brand of Japanese plum wine, launched its first plum wine product in the Showa period with only wine but no plums, but the plum wine brewed at home is most looking forward to eating the plums in the wine. Consumers in the Showa period even thought that there was no plum wine.
Plum's plum wine must be fake. After several revisions, CHOYA released "Choya Honge Umeshu" in Showa 34 (1959), the first plum wine with plums on the market in Japan! But the sales were bleak, because at that time it was generally recognized that plum wine was a wine that would be brewed at home, and of course they would not want to spend money to buy it. wedding photo retouching services The classic slender bottle walks into your refrigerator door However, with the economic growth in the late Showa era and the rapid movement of the population to the cities, a structure dominated by small families was formed. Fewer and fewer families could make plum wine at home. At the same time, household refrigerators were also rapidly popularized.
In 1986, CHOYA changed the glass urn into a slender glass bottle that can be placed right next to the refrigerator door, which is now known as the bottle of CHOYA plum wine. Since then, plum wine has never been seen in the dark corner of the kitchen, walked into the refrigerator door of every household, and opened the refrigerator every day. It has almost become a must-have wine in the family. The sales of "CHOYA plum wine", which was changed into a classic slender bottle, explode