The in-store Black Friday experience, if it happens, will be very low-key compared to previous years. About half of consumers fear catching COVID while in a store, according to a Industry Email List new survey of consumers in multiple countries by in-store marketing solutions firm Mood Media. Most people say they still won't go to the mall Source: Morning Industry Email List Consult consumer survey, August 2020, n=2200 consumers Pent-up consumer demand for retail normality and fear co-exist in the United States.
In countries where the pandemic has subsided, consumers are returning to stores. The Mood Media survey found that 71% of Industry Email List respondents Industry Email List globally said they now feel comfortable returning to stores. It depended to some extent on the safety precautions of retailers. The survey also found that 67% of global shoppers had already returned to non-essential retail stores; the figure in the United States was 60%. This appears to contradict other survey data showing widespread concern.
Only 10% said they would “never Industry Email List go back” to their old ways (presumably traditional retail shopping) after the pandemic ended. As noted, a large percentage of US consumers still express anxiety about going to retail stores. A Morning Consult poll from late August found that only 36% of consumers were willing to visit a mall in the next 2-3 months. And if Industry Email List consumers act on these attitudes, stores will see significantly less foot traffic than last year. Store shopping discount has recovered