Connected Retail Platforms are therefore becoming more and more powerful. Research by Wunderman Commerce shows that the market will also be favored by Dutch online consumers. The report shows that more than half (53%) of Dutch consumers start a customer journey on Google. A third end up in the online marketplace. Shoppable Content Google is fighting back by introducing shoppable product overviews and buy buttons. Facebook and Instagram are responding as they create a seamless experience with product tags: from posting to buying. This provides more conversion options.
For example, consumers can click on an influencer's post to go directly to related products in the online store. This form of social commerce makes content purchasable. Currently, Facebook and Instagram are not benefiting from the revenue generated by the store. But it provides a lot of data that they can use to get more out of targeted job function email list advertising. Also read: Using online marketplaces for B2B? Advantages and Disadvantages Lingshoutong Technology development goes further than online shopping. Alibaba also brings a lot of technology to traditional brick-and-mortar stores. The concept of Lingshoutong is introduced. This literal translation is: integrated retail. Lingshoutong is an omni-channel strategy that empowers traditional "mom and pop shops".
As a result, Alibaba has shown a huge leap from traditional retail to new retail. Learn more in the video below. Staying Relevant in the Displacement Market Technology has led to the arrival of global platforms. But as technology becomes cheaper and more accessible, it also offers solutions for small independent entrepreneurs. With this technology, existing (brick-and-mortar) retailers and new players can offer their customers a 24/7 shopping experience. Own channels and third-party marketplaces Today, you can start an online store without a large investment because you can rent e-commerce software. This is only profitable if you develop your own private label product so that you have no competitors.