Private domain users: Users who can effectively reach executive list two or more times are deposited in public accounts, communities, WeChat accounts, corporate WeChat, small programs, APPs and other carriers. (This is my definition) The development of WeChat ecological customer acquisition can be roughly divided into two directions: tool customer executive list acquisition and gameplay customer acquisition: 1. Tool customer acquisition is roughly divided into the following stages Public account acquisition stage; (subscription account content acquisition,
Service account activity gameplay) (2013~2016) The executive list fission stage of community, WeChat account, and circle of friends; (2015~2018) Guangdiantong advertising stage; (2016~2021) Enterprise WeChat, applet, video account, live broadcast stage; (2020 ~ now) 2. The gameplay can be roughly divided into the following stages Content executive list acquisition; (pursuing 100,000explosive articles) Community, circle of friends fission punch card; Course distribution, virtual item fission; Assistance, bargaining, grouping, lottery, etc.; physical fission; Offline store acquisition;
The above brief overview, in order to let everyone executive list choose the right combination tools and combination gameplay at the right stage. Seize the trend of the industry, follow the trend, not against the trend. Second, build a private domain user executive list model, positioning must be first Before building a private domain user model, we must think clearly about a question: what is the purpose of operating private domain users? What is the relationship between the company's short-term goals and medium and long-term goals?