Configuration each tag is nested in a higher in priority. Headings should contain keywords where appropriate, but the most important thing is to define each section. Let's look at a scenario relating to the blue informative widget page above: h1 - C Level Executive List what are blue widgets? H2 - the origin of blue widgets h2 - the different types of blue widgets h3 - why C Level Executive List blue widgets are more popular than red widgets h2 - the history of blue widgets h3 - pre-computing use h3 - post-computing use h2 - making blue widgets h3 - how blue widgets are created h3 - why imaginary machines? There is good use of 'blue
Widgets', but the focus is on dividing the page into sections. For those wondering about the initial rant – many theme designers and developers use header tags as formatting elements. That is, they create a style for a header tag, then use that tag when they want C Level Executive List text in that style, whether it's a header or not. It's a miserable thing to undo. So to all C Level Executive List the developers and designers in the crowd… please don't do this. And if you haven't already (which is why you're on search engine land), please accept my sincere thanks.
Content optimization interestingly, actual content optimization has become more logical and dare I say “easier” over the years. In the very early days of seo (call it anytime before 2008), we were targeting keyword densities. I still remember back in 2004 C Level Executive List knowing that 3.5% was an optimal level and if you hit it you were pretty much C Level Executive List guaranteed a decent ranking as long as you had some type of strategy link. It made for a horrible copy. Fortunately, google's understanding of language has evolved to the point where it's neither necessary nor desirable. This has made it easier for seos to write visitor copy that will appeal to the engine.