The growth rate of online retail sales in 2017 was 32.2%, in 2018 it was 23.9%, and in 2019 it was 16.5%. The development of pure e-commerce has encountered a ceiling. On the other hand, in the offline physical retail industry that has been impacted by e-commerce, there is a type of business that is rapidly emerging, that is, supermarkets, especially community supermarkets. According to data from the China Chain Store & Franchise Association, my country's current offline community consumption accounts for 20% of the total retail sales of urban consumer goods, which is comparable to the market share of e-commerce.
While the growth rate of e-commerce is declining, the market prospects of future community consumption are full of imagination. 05 But the ambitions of the Internet giants do not stop there. Another highlight of the community group buying model is that it collects b2b data orders based on online mini-programs, completely getting rid of the link where customers need to place orders online. The only thing the "group leader" needs to do is to develop customers, improve customer relations, and do after-sales. The purchase, selection, transportation, inventory management, and operation are all concentrated on the platform.
At the same time, it has completed the digital upgrade of offline stores at almost zero cost, completely integrating online and offline. When the introduction of offline traffic increments is completed, it can be foreseen that the platform will further expand the categories, from fresh food to daily life department stores, clothing, luggage, digital home appliances... Be bold, luxury goods and Tesla are not impossible. . Is it a familiar formula and familiar taste?