As part of our drive to understand and discover the best thinking from across the marketing world, we have been lucky enough to engage in conversations with Special leads senior marketing leaders from a broad range of industries. Through all our discussions, it is clear that certain themes are top-of-mind for many marketers, so we’ve distilled key insights to share with you Special leads here. Last month, we focused on what it takes to succeed. In this post, we’ll hone in on how brands can use social media to engage their customers.
We’ll hear from top CMOs about their social strategies, what t Special leads hey’ve been able to learn from their customers by being engaged, and how social media can create opportunities to get to know your customers better. Personalization As A Tool To Increase Special leads Engagement Remember when you were a kid, searching for something at Special leads a souvenir shop with your name on it? Personalization makes people feel special and gets their attention.
But how can brands utilize personalization on social to increase Special leads engagement? “I think social media is an excellent tool for personalizing customer engagement. Customers sign up for and follow social media platforms and topics on their own accord. If a customer follows a SGI or HPC group on social media, we know by default they are interested and want to be a part of that Special leads group. We can personalize our engagement with them, track their interests, and make sure our communications are resonating.