With all of the different digital marketing channels available to the modern marketer, it's fair to wonder, is email marketing still a valuable part of your digital marketing strategy? Yes, yes, a thousand times yes! No matter how many other Image Masking innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target audience. The power of email marketing lies in its ability to offer businesses of all sizes an attractive return on investment. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel. If you think it sounds too good to be true, you're Image Masking not alone. The best way to break down this incredibly high ROI percentage is to look at the true value of email marketing ROI as it relates to different aspects of your business .
You'd be surprised to know that, according to Chief Marketer, the percentage of digital marketers who actually understand the Image Masking ROI of their marketing funnels and the factors that affect it is only less than 30%. So below, we'll walk you through the different ways email marketing provides your business with ROI and how you can measure ROI during your email campaigns. Email Marketing ROI 1: Increase Company Revenue Although there are many different tools in your digital marketing toolbox, email marketing is still the main revenue driver for Image Masking many businesses. Additionally, email marketing ROI continues to improve year on year. This suggests that consumers continue to engage with brands through email marketing year after year. There are several reasons for this.
The number of email users in the United States continues to grow every year. By 2020, the number of email users is expected to grow to around 259 million. As more and more people sign up for an email address and use it Image Masking regularly, they are also starting to use this communication channel to stay in touch with their favorite brands. In fact, in a study by Campaign Monitor, over 50% of users prefer to receive updates from the brands they follow via email. The number of new email users isn't the only factor contributing to email marketing 's high ROI when it Image Masking comes to revenue growth. The general affordability of this digital marketing tactic also makes it an attractive option for brands that want to grow, reach, and engage their target audience, while enjoying the fruits of their labor.